Case Studies
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Reverse-Engineer a Viral Post: Take the Principle, Leave the Paragraph
A prompt template for breaking down a post that worked: eight analysis lenses, three to five principles, five original ideas - plus what a viral post can never tell you about why it spread.
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Look at the Bars, Not the Total: What a Flat Line Actually Means
Sixty bars, all the same height, and an estimated $138.72 on an ordinary Wednesday. How to read the two charts, why steady beats viral for planning, and what changes when one channel becomes three.
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Capability First: The Six-Layer Skill Stack Behind a Channel That Lasts
Options are what capability produces, not where it starts. Six competences a channel runs on, each with a test, and which of them survive a change of subject.
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Faceless Channels and the Human Touchpoint: Where a Presenter Actually Belongs
When everyone has the same tools, the tools stop being the advantage. Four short touchpoints, and how to film a presenter library once and reuse it for years.
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Self-Taught on YouTube: How to Stop Guessing and Start Learning
Working alone is not what ends channels. Working without a record of what you predicted, changed and learned is. Here is the loop that fixes it.
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What Should You Make Videos About? Start With the Viewer, Not the Idea
A category never watches anything; a person does. Five prompts for describing one viewer and four checks that turn an interest into a subject.
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Working Away From Home: How to Stop “One More Year” From Repeating
The sentence repeats because nobody wrote down what enough looks like. A one-page condition, and the honest difference between a survival year and a compounding one.
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The Year You Go Home With Nothing to Show Yet
A family gathering samples a slow process once a year. Three honest answers to "how is it going", and the inventory to fill in before you travel.
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How to Start a YouTube Channel With No Money (Use What You Already Have)
No camera, no budget, no team? Here is how to start a YouTube channel with the phone, the free tools and the spare hour you already own.
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Why Simple Videos Go Viral: The Cattle Herder Who Sang Numbers to the World
A cattle herder singing numbers in English out-travelled polished studio videos. Here is what that says about making content for a global audience.
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